Client projectMarketplace & eventsYear 2026
Wedding services marketplace
A vendor marketplace built around structured comparison, so couples could evaluate photographers, venues and suppliers side by side.
The problem
Couples researched vendors across social media, messaging apps and personal recommendations, with no way to compare options on consistent criteria. Vendors, in turn, had no reliable channel to reach couples actively planning.
Approach
- Identified comparison—not discovery—as the unsolved step in the category.
- Defined the attributes couples actually compare on, per vendor type.
- Structured vendor data so comparison was possible without a phone call.
What was built
- Structured vendor profiles with consistent, comparable attributes
- Comparison-first browsing across photographers, venues and suppliers
- Enquiry flows connecting couples directly to vendors
- Category-specific filtering reflecting how each vendor type is chosen
Outcome
Couples compare vendors on consistent criteria in one place, and vendors receive enquiries from couples already in planning.
Stack
Next.jsStructured catalogueComparison UIEnquiry routing
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